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A great communications group
with a drive for leadership

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More than 40 general information
and entertainment brands

0%

73% reach
of Internet users.
Scale and capillarity

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More than 1200 journalists spread throughout the country.
Spain’s largest newsroom

A DIGITAL GIANT

TOP PROPERTIES Digital Ranking

TOTAL UNIQUE USERS

37 MM

31,9 MM

25,5 MM

27,1 MM

37 MM

31,9 MM

25,5 MM

27,1 MM

25,5 MM

26,5 MM

26,3
MM

22,3 MM

27,9 MM

LEADERS IN DIGITAL GENERAL
INFORMATION

Source: Comscore Multiplatform, own compilation from deduplicated data for the News/Information category, customised list including Prensa Ibérica and Vocento (with partners), LAVANGUARDIA.COM Sites , El Mundo.es Sites y El País Sites, total audience, December 2021, Spain. News/Information Category.

Source: Comscore Multiplatform, own compilation from deduplicated data for the News/Information category, customised list including Prensa Ibérica and Vocento (with partners), LAVANGUARDIA.COM Sites , El Mundo.es Sites y El País Sites, total audience, December 2021, Spain. News/Information Category.

THE BEST INFORMATION CLOSE TO YOU

25,7 MM UNIQUE VISITORS

355 MM PAGE VIEWS

7,7 MM SOCIAL MEDIA FOLLOWERS

25
General
information
Newspapers.

2
Weeklies

23,8 MM UNIQUE VISITORS

389 MM PAGE VIEWS

8,8 MM SOCIAL MEDIA FOLLOWERS

THE SUM
OF VOICES

SPORTS INFORMATION

All the information you need to experience the best of sport

12,7 MM UNIQUE VISITORS

132 MM PAGE VIEWS

7,6 MM SOCIAL MEDIA FOLLOWERS

0 MM
UNIQUE VISITORS

0 MM
PAGE VIEWS

0,0 MM
SOCIAL MEDIA FOLLOWERS

THEMATIC CONTENTS

Maximum segmentation capacity and
content affinity

2 MMUNIQUE VISITORS

9 MMPAGE
VIEWS

4,3 MMSOCIAL MEDIA FOLLOWERS

5,6 MM
UNIQUE VISITORS

15 MM
PAGE VIEWS

4,9 MM
SOCIAL MEDIA FOLLOWERS

EVERYTHING...

...FOR EVERYONE

35-55 years old 0% Reach 11,7 MM unique visitors
MILLENIALS 0 %Reach 3,2 MM unique visitors
GENERATION Z 0 % Reach 1,5 MM unique visitors

And, of course, for

the new generations too

27,7 MM

OF PEOPLE

we know in deep,

Where do you live?

Lives in Las Tablas (Madrid).

Workplace in Madrid city center.

Weekends in El Burgo de Osma (Soria).

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When do you connect?

First thing in the morning and at
night after putting the kids to bed.

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From what devices?

Iphone 12 + ipad + PC.

Visits tucasa.com and usually goes to RRSS, e-commerce and other news sites.

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Interests

Phsycology and child education (for sure she has kids)
Reads everything related to savings and mortgages
and click on offers for new homes in Las Tablas (Want to buy a new flat).

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What advertising are you interested in?

Looking for a country house in Christmas leave for a group of 10 people
Kid´s toy deals

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Where do you live?

Tarragona city center.

Works in a health center in Reus.

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When do you connect?

L-V: at noon and in the evenings from 5:00 p.m.
S-D: during the day.

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From what devices?

Old Android mobile phone (will be changed shortly) + PC.

Visit AMP news.

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Interests

Always share medical information by wathsapp.

Probabilly he has a work wathsapp group.

He has migraines because she is looking for treatment information.

Loves the mountain. Reads all news about trips and trecking.

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What advertising are you interested in?

Looking for a gym close to his house.

Looking for a Netflix subscription.

Buy a small hybrid car and hesitate between two brands.

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Where do you live?

Lives in Gijón, Asturias.

Occasionally she visits her holiday house in LLanes.

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When do you connect?

Every day in the morning beween 10 a.m. and 12 p.m

and in the afternoon between 4 p.m. and 10 p.m

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From what devices?

Desktop.

Goes directly to homepages, browse the local political news and usually goes to see other football websites.

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Interests

Local politics. She loves local Asturian news.

She likes to read the obituaries and Caso Abierto news.

Supports Sporting de Gijón and bets football every weekend.

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What advertising are you interested in?

Supermarkets offers.

Cinema tickets, especially for the spectator´s day.

She has a house with garden because she looks at gardening things.

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Where do you live?

Lives outside the city of Valencia.

Travels frequently through the Comunidad Valenciana.

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When do you connect?

During the week, he surfs the web an average of 6 hours a day.

On weekends he is connected 3 hours a day.

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From what devices?

Has two smartphones: one personal (iOS) and another for his company (Android) and a Tablet.

Browse through Google suggested news (SEO). Usually dives into the site with an average of 3 visit page per session.

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Interests

Loves tunning, party and electronic music.

He doesn't miss a 90's techno party.

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What advertising are you interested in?

Techno music festivals.

High-end cars.

Gold jewelry.

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Where do you live?

She lives in Tenerife (Canarias).

Works in the north of Tenerife.

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When do you connect?

She is online 24/7, because she works like events organization and managing influencer profiles.

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From what devices?

Móvil Xiaomi (Android) + Laptop.

She regular access to El Día de Tenerife, Woman, Stilo y Cuore (but especially she access to the content linked from Twitter and Instagram).

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Interests

She doesn't miss a fashion and beauty report and reads everything related to celebrities and influencers from the world of fashion and TV.

She frequently books spaces for events in luxury hotels and restaurants in the Canary Islands.

The novelties of Lelo and Satisfiyer brands. She has a cat because she is interested in all the information related to the feline world.

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What advertising are you interested in?

Fashion and beauty discounts coupons.

Tickets to exhibitions and live shows in the Canary Islands.

Furniture and outdoor decoration stores.

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Where do you live?

He lives in Málaga.

Working from home.

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When do you connect?

He has no schedules, during the week he is usually connected throughout the day for his work and hobbies.

On weekends he usually travels and disconnects.

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From what devices?

He is a geek fan of Apple, because his devices are high-end iOS system.

Logs directly through our websites Areajugones and Código Nuevo.

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Interests

Web graphic designer and digital advertising.

Loves gaming information and doesn´t miss any news in Areajugones

Shares in RRSS especially the information of the LGTBIQ+ collective.

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What advertising are you interested in?

Web pages Developer (hosting and cms).

Latest news in online role-playing games.

Everything related to Apple´s news.

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Where do you live?

She live´s in Alicante.

Works in Florida Alta area.

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When do you connect?

She is permanently connected to the news.

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From what devices?

She has a high-end iOS mobile and a state-of-the-art laptop.

Access through stock market alerts.

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Interests

Check the stock option prices as soon as the stock market opens.

She doesn’t miss any news about investment start ups and new technologies.

She attends all our events related to investment, funds, etc.

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What advertising are you interested in?

Stock option traders.

Woman Business podcast.

Real state.

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Where do you live?

He lives in Fuentesaúco (Zamora).

Young countryside entrepreneur. Works in different villages of the north of Zamora.

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When do you connect?

During the week he is online at first hours in the morning and last hours in the afternoon.

On Saturdays is online only in the afternoon and all day in Sunday.

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From what devices?

He has one IOs mobile and a laptop.

Access throug La Opinión de Zamora alerts.

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Interests

Farming subsidies.

New farming technologies.

Local products consumption.

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What advertising are you interested in?º

Forums and events about sustainability.

Food offers. Proximity consumption.

Art exhibitions in the north of Spain.

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