Performance

Description

For response campaigns (CPC, CPL, CPA), it is necessary to send all the creatives listed below to ensure the possibility of optimising in the performance and results of the contracted campaign.

Specifications

FORMATO TAMAÑO PESO TIPO
 
Megabanner Desktop 990×90 50 kb gif, jpg, html, redirect (https)
Megabanner Mobile 320×100 50 kb gif, jpg, html, redirect (https)
Robapáginas 300×250 / 300×300 50 kb gif, jpg, html, redirect (https)
Sky Lateral 120×600 / 160×600 50 kb gif, jpg, html, redirect (https)
Cinta Desktop 990×45 50 kb gif, jpg, html, redirect (https)
Cinta Mobile 320×50 50 kb gif, jpg, html, redirect (https)
Botón 300×100 50 kb gif, jpg, html, redirect (https)

Recommendations

  • z-index=9.
  • A monthly change of creative is recommended.
  • We recommend creatives that include a clear ‘call to action’ for the user.
  • We recommend sending a minimum of 5 formats.
  • The creative must not exceed 30% of CPU usage.
  • No mouse cursor modification.
  • The maximum deadline for delivery of the creative is 2 working days prior to the campaign start date.